About Cathy Shih
I am a results-driven marketer with a Digital Marketing degree from King’s College London and hands-on experience in multi-channel marketing, including social media, email, and event marketing. Combining creativity with strong analytical skills, I have successfully managed campaigns and developed engaging content to drive brand awareness and customer engagement.
Education
09/2023 - 01/2025
MSc Digital Marketing
King's College London
Merit
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Dissertation : The Impact of Discount Code Commission Disclosures on Brand and Message Attitude, and the Moderating Role of Product Type
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Key Modules: Research in Marketing, Digital Marketing Strategy, Digital Marketing Communications, Digital Consumer Behavior, Brand Management, Neuromarketing
09/2019 - 06/2023
BSc Finance and International Business
Fu Jen Catholic University
GPA 3.7/4.0
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Dissertation: Enterprises' Strategies for Overseas Market Expansion: An Industry-Academia Collaboration on SUNCA's International Marketing
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Key Modules: Omnichannel, CRM and Service Marketing, Ecommerce, Marketing Management, Business Management, Service Management, Logistics & Supply Chain Management
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Summer Intern at O-bank (Digtial Bank) (2022)
Showcase of Instagram Reels I've created
Work Experience
07/2025 - Present
Account Executive
Ogilvy, Taipei
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Conducted in-depth market research and competitive analysis to uncover industry trends, support strategic planning, and identify new growth opportunities within premium retail environments
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Crafted marketing strategies, including website structure optimization and event marketing, to increase brand presence on Regent Street
01/2024 - 04/2024
Digital Marketing Consultant
The Crown Estate, London
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Conducted in-depth market research and competitive analysis to uncover industry trends, support strategic planning, and identify new growth opportunities within premium retail environments
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Crafted marketing strategies, including website structure optimization and event marketing, to increase brand presence on Regent Street
01/2024 - 04/2024
Digital Marketing Consultant
Dr. Shiba, London
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Led competitor benchmarking and customer segmentation research, generating insights that informed brand positioning and go-to-market decisions
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Developed social media strategies leveraging influencer collaborations and user-generated content to drive brand engagement and visibility
- Competitor Research for Dr. Shiba-
01/2024 - 04/2024
Digital Marketing Consultant
Mercato Metropolitano, London
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Conducted qualitative and quantitative research, including interviews and data collection from 100+ survey responses, to derive actionable insights
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Devised targeted, data-driven social media campaigns on Instagram and TikTok, leveraging trending topics and behind-the-scenes content to enhance engagement and drive traffic
02/2023 - 05/2023
Business Development & Marketing Assistant
CYBERBIZ (Ecommerce Solutions & POS System, Saas)
One of Taiwan's Top3 Ecommerce Companies
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Created marketing materials, including presentations, social media content, and graphics, to support campaign initiatives and brand messaging
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Crafted and executed targeted email marketing campaigns to engage customers, promote products, and drive conversions, utilizing segmentation and personalized content for maximum impact
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Managed CRM systems (Zoho, Salesforce) to track customer interactions, optimize marketing efforts, and streamline communication, enhancing customer relationships and driving sales performance
07/2022 - 08/2022
Summer Intern
O-bank (Digital Bank)
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Conducted competitive research on digital banking trends, providing insights to enhance user experience and service offerings
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Supported the marketing team in developing content for promotional campaigns, ensuring alignment with brand messaging
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Python
IBM SPSS
CRM Software
Microsoft Suite
Other Skills
Professional Skills
